The 80/20 Rule for Your Restaurant’s Marketing

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The 80/20 rule (also known as the Pareto Principle) states that 80% of outcomes come from only 20% of causes. It was first discovered by Italian civil engineer, sociologist, economist, philosopher, and intellectual jack-of-all-trades Vilfredo Pareto.  Pareto observed that 80% of the wealth in Italy was owned by 20% of the population. After surveying other […]

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